2017 helped launch properly and to achieve marketing goals this year, I compiled a list of must-have tool that simplifies digital marketing and improve work life, day after day. Google Analytics calls and copyscape, favorites to leave you!

Google Analytics: Get to Know Your Audience

What we will see many new customers to explore digital marketing for the first time is that they do not know where to start when it comes to taking advantage of their knowledge. Unlimited opportunities for consumers to interact with their modern brand – anywhere in the store and smart tablets Clocks – it can be a challenge to assemble an overview of your target audience. However, bringing a better understanding of the subject is getting the key to the proper marketing steps. , This is where Google Analytics comes as a digital marketing agency, three characteristics of the most used are:

Bounce Rate:

The bounce rate is measured by the number of visitors coming to your site and only one page view before you leave again to complete the action. Rate of return can be measured if the site is visually appealing, has good content and a good user experience, and easy to navigate for visitors looking for specific information. While reducing any attempt to make a small change to rise, if the rate of return is higher than 40%, it is time to check the site and find out what drives the visitors away. Sometimes it is just common sense to respond, or perhaps to test the user should identify the problem.

Conversion rate:

This is very simple. It reflects the number of visitors who perform a specific function for a page that converts to take it. Why is it important? If the tool you want to run the user (to buy anything, the book nothing, downloadable items, or filling out a form), the exchange rate tells you how effectively each page leads the users to complete the operation.

One of our clients, for example, using the complex eight-step system booking process for their website. We have implemented Google Analytics, and now is able to tell you exactly how much investment potential have not been completed, and at all stages of the process from time to time. It displays important information and will help us optimize the process to improve conversion rate and any vessel the best possible customer experience.

In addition, in particular, consumers buying more online, the effectiveness of this site is an important e-commerce company KPI. Statistics Custora e-commerce pulse illustrates the potential loss of revenue for online businesses with a slow site conversion rate:

Conversion Rate

Channels:

Where do visitors come from? Organic search traffic? Instructions? Pay? This helps companies to measure marketing efforts. For example, if you use a radio ad, you’ll see an increase in traffic, so you mention the site at the end of the ad. If you invest in SEO, you will see the move – hopefully increase – your search traffic. If you use a Facebook competition, you can expect more visits on the social scene. Distribution channels basically help companies to drive marketing efforts where the most eyeballs to their sites. Other interesting information such as bounce rate and conversion rate, you know if the site is exactly what the user wants to see.

Channels

MailChimp: Power Up Your Email Campaign

Continuous Take the habit of becoming the go-to service for newsletters and MailChimp. MailChimp make certain types of launches a lot of fun – our designers will love it. It is an email marketing tool, which allows you to create, send and track HTML email campaigns that is easy to use drag-and-drop.

From the SEO standpoint, we consider reporting features, and comes with an integration that provides extra power functions: WordPress, Twitter, Facebook, Magento, Salesforce, Zendesk, Shopify, WooCommerce, Chuck, Eventbrite, Unbounce, Squarespace, Drupal, Slack and Google Analytics – just to name a few. One click and the recipient can share content on Twitter, which allows you to increase your exposure!

It’s understanding the public and giving them what they want, the A / B test is the gold MailChimp. It allows you to create two different types of email – or simply two different subject lines – and sent half of the selection to the B and other clients, while maintaining the opening price for both. This valuable information on what the public speaks and learn how to create a lot of content that will lead to your opening position in the future to help the vessel and eventually collect to improve your results page. As e-mail is still the driving force behind e-commerce shopping in November, you definitely do not want the game to count each e-mail.

This valuable information on what the public speaks and learn how to create a lot of content that will lead to your opening position in the future to help the vessel and eventually collect to improve your results page. As e-mail is still the driving force behind e-commerce shopping in November, you definitely do not want the game to count each e-mail.

MailChimp

MailChimp poor approach aggressive to software delivery practices and anti-spam policy, you will be in good hands. MailChimp is also ranked at the top of the list when it comes to the success rate:

anti-spam policy

Canvas: Friends of the editorial team

Canva

Work has become a screen for a great tool for SEO, delivery and social groups. We have a template that can be easily used by anyone and the team is in line with brand standards. When a customer, it is important that their social responsibility model is consistent with the visual standard and not ours. Thank you template canvas, we can do these designs on any of our clients to create beautiful post or picture in the blink of an eye and – no need to conceive education. It saves a lot of time and flexibility you are in the tool generates a lot of fun to work with.

Contact: Let’s give them something to talk about

Inbound is a media monitoring and tracking tool, which helps you manage almost every mention of your brand online. Input help you get the most out of your online promotion efforts, allowing you to monitor and keep up to date for each instance of your online brand (such as web and social media are the key). Mention also follow-up on the ongoing discussion on keyword detection in your industry, which introduces the opportunity for online brand conversations in real time, providing branding for each target group.

When set to Include, you do not warn the words and topics you want to do the walk. These messages can also be the name of the product and also the importance of keywords that you want to follow properly in your industry. The interesting thing to mention is that they have a comprehensive search feature enhancements so you can avoid unnecessary duplicate keywords and you mention just mention the most important. Mention can send emails every day decisions quickly and easily followed. On average quoted per day, and what resources are needed to get the state to keep propitious to reflect the rise or fall:

contact inbound

SEMRush: Do you want to be found?

SEMRush is an online software that uses digital marketing and online business to collect valuable information about your online presence. We will use it to get statistics and analysis of customer keyword traffic searches and table of keywords. SEMRush can monitor the success of your online marketing efforts, and also control competitors, which is great.

This powerful software has become, you can see backlinks, advertising statistics, video and advertising display search and sample ads. All of this is scrolled, and can be carried out with the help of reporting functions.

SEMRush

Why, then, does SEMRush depend? The program has grown and evolved into one-stop online marketing for all of our customers’ needs. Either we need to know which keywords your customers are ranked or whether they will be focused on SEMRush can allow certain people to the site to see how difficult it is to sort and how we have been successful in this regard. Follow product allows to show the progress of the project and the progress made, as well as visual demonstrations and other interested parties. All this can help marketers and businesses make decisions without having to use six tools on the web

Copyscape: Why You Do not Want To Be Kicked Out Of Google

No matter what your profession, plagiarism is something you will want to avoid. From the point of view of SEO, but this is really a matter of life and death. Due to the worst plagiarism possible is the risk deindexed to Google. If deindexed pages, it really can not be seen by search engines, and the only way to access the page through the direct link URL. In addition to the main culprit deindexed, the entire site may deindexed if the problem is considered severe enough or widespread. For most businesses, this is the kiss of death. In addition, the processes and the negative effects in terms of brand reputation and trust, especially if you steal resources or interest to fight back. By working on new content sites, blogs, email campaigns and Google ads, always for each piece of content that is done by plagiarism check. Our service options here: copyscape. This gives us the opportunity to perform a total of web pages scanning and help optimize SEO max.

Copyscape

Gram Marly: Check every written word

Marly grams make you a better writer by finding and fixing errors up to ten times more than the good old word processing program. Copy, paste and correct the error. This is the absolute favorite writers of our content and social media experts. It’s great because it’s more than just correct spelling and grammatical errors occur. He makes suggestions for words to help improve his vocabulary and use quotation marks to make proposals for plagiarism, which is very useful for optimizing web content to deal with customers.

Gram Marly

Another detail that found of flexible adjustable writing style. This tool allows you to choose style editing for students, professionals, bloggers, ESL, medical professionals, technical writers and more – which is great if you are a blogger or work on a variety of clients than we have done. Also, once you have installed Marly Gram, an automated online review activity almost anywhere.

Email Tester: Email-proof Spam

According to published statistics spam e-mail HubSpot marketing is responsible for about 70% of spam complaints. Damn it. And this can be expensive! As a result, the CAN-SPAM Act of 2003, you can be fined up to $ 11,000 per spam email from your account. Of course what is happening, what you want to avoid, but also played in the commercial point of view, the email campaign account along with spam is not a goal. You’ve been working on it for hours, it comes with great content and is appealing to customers, and we expect to grow sharply after the decision to “send.” Hit MailChimp has provided a ton of useful tips to help you make the most email bots are as effective and secure as spam, but to make campaigning more sure of anything, and creating a new scan is always good.

You’ve been working on it for hours, it comes with great content and is appealing to customers, and we expect to grow sharply after the decision to “send.” Hit MailChimp has provided a ton of useful tips to help you make the most email bots are as effective and secure as spam, but to make campaigning more sure of anything, and creating a new scan is always good.

Email-proof Spam

Alternate: Make the day

According to the recording folder, 65% of the time we spend talking to customers, colleagues or business partners. The company, 100 employees spend an average of 3.4 hours a day in order to clarify a misunderstanding. Apparently, we spend about a quarter of emails every day to read and respond to them. Or search for items.

Alternate Make the day

Our alternating team is used to monitor the use of our time each day, and optimize the most productive self. Not only is it a great time wasters daily, especially when working with customers, easy one-click function of time is very easy not to miss a minute of introduction..