CEO pay per click advertising campaign can take a huge amount of time and resources. PPC Ad Manager is expected to be dozens of boats, if not hundreds, advertising messages, and where ads are triggered, is also expected the director to measure performance and constantly adjust campaign parameter. Depending on your budget and the number of active campaigns, this can quickly change misleading.

Automated rules help make this process easier and painless. As the term suggests, advertisers can automate automatic change in rules given advertising budget based on the terms and conditions, promotions and other parameters of the ad or campaign. For example, you could increase your bid for the ad, which had fallen on the first page of Google search results, while reducing advertising bids under the CTR at the rate if necessary – automatically, without human intervention.

Google and Facebook are probably two of the largest platforms for PPC advertising, and both services can provide automated rules for advertisers for their campaigns.

Google Adwords

Google advertisers the ability to set rules for the entire campaign, or to reduce the ad group or keyword. At the beginning, go to the appropriate tab (campaigns, ad groups, ads, keywords, etc.) and click the “Automate” drop-down menu. It offers several options for changing your daily budget, or pausing the campaign, ad group, ad or keyword, sending messages, and editing your CPC ad group / Your maximum CPV.

Although rules work automatically on all types of Adwords campaigns, it does not apply to the overall campaign application. Campaign for universal application application developers help to increase the supply of various Google products such as Search, Play, YouTube and shows networks and advertisers can even come to ad text and budget, this parameter can not be controlled through automatic Online

Facebook Ads

You can choose from many campaign parameters such as Facebook, advertisers, any results, CPC, per diem rate, impressions, cost per app for life, CPM, and cost of uploading results to get. In addition, many other parameters are available in the measured pixel. These include “click”, “add”, “buy”, “lead”, and “add” the cost of each payment.

You can set up automated lines, select an ad group or campaign, select an array, and then click “Create a rule.” Alternatively, Facebook Ad Manager can go to these management rules and create model legislation. Once complete, you can use multiple campaigns or ads with the same rule as a few clicks.

Here is a word of caution – it is important to understand exactly what Facebook is sending this rule to. In general, frequency is the wrong parameter. Frequency is closer to “the average number of times an ad is served.” A trail of stamp holders. If you set the second frequency, the rate itself is a certain number less (in this case three), for example, the advertiser can also view the receiver three times.

Doing the best with automatic rules

Rules are not made in real time automatically. Instead, you can determine how often advertisers need to work with the rule. If advertisers have hundreds of variations in their ad budget, you can choose a line to run each day. By contrast, small advertisers choose to keep their activities for weeks or months. It is also important to ensure that you can automatically reliably determine a sample set that is appropriate for your decision.

Advertisers should also make sure that they work a few lines working against each other. For example, rules require a condition to increase the CT budget by more than 2%, and can be stopped second rule, the imagination when the clickthrough rate of more than 3% of the campaign. In such cases, the CTR of the budget of the time period has been increased by 4%. To prevent this, the minimum and maximum limits of the rules always work.