Getting first-dollar e-commerce is relatively simple. You sell a product.
But what if you have a web or media publication?
To earn money, you need:
- Engage affiliate marketing
- Rental of advertising space (direct or AdSense)
- Selling information products (such as e-books, courses, webinars)
- Publish paid content (guest post)
- Contributions received from users
To implement all these options is difficult.
You need to focus on driving sufficient traffic to your site
Once the site has received enough traffic, it is time to generate traffic and get a result.
You should proceed with caution here.
Traffic merit is always risky. Done wrong, it can usability, inclusion and organic search location ruin your website.
One mistake can ruin your hard work, so it’s good to examine what SEO and marketing mistakes to avoid when dealing with the process.
Let’s look at the five most common mistakes you can make when you try to translate traffic to a continuous stream of revenue without hurting your SEO efforts.
1. Do not interfere with pop-ups and interstitial ads
Smartphones and tablets can be the first point of contact for users. This means that the site has a high mobile search.
Start your website needs to be portable. But what affects the mobile search position on a shelf?
Generate mobile traffic, which includes the first task is to check the site’s pop-ups, banners and other interstitial ads.
While Google rewards sites that appear interstitially upset (elements that hide page content or user visually vague, which makes it difficult to read or watch), it can be used without corrupted pop-up SEO.
But sometimes it’s hard to distinguish between users and pop-ups. According to Google, pop-up types or interstitial ads accepted:
- The cookie
- your age
- Related confirmation
- Sign in and enter dialog
- Accessible just pop up
For the time allowed on Google, you will want to put a lot of interstitial ads if you (unless you are required by law to show them). Ensuring that you and Google users happy is more important than annoying ads to get a few cents.
SEO Tip: If you use a banner to sell or change the instructions with the product, to ensure that visitors see them only on certain pages. This page should show an interest in your product manual. Another option is to display a flag when a user visits a particular page, for example, three or four. Do not let all the pop-up on the front page – this can affect the engagement and usability
2. Do not put too many placements
Selling ad space to businesses directly or through Google AdSense is another way to monetize your traffic. The only problem is that ads are usually considered interesting and useful as well as search engine users.
Many users hate ads – especially those that do not value. Ads can make your site more user-friendly when used correctly.
For example, no one wants to go to the bottom of the page to get the actual content of the page or wait for downloads. Google takes this information and, if many työntät ads on your site, it will damage the local SEO sooner or later.
Content you can not play the second ad. That’s why Google introduced a page layout algorithm in 2012.
If you can not find a balance between content and ads, Google reduces your website. Ultimately, this will lead to less traffic and less revenue.
But that’s just part of the problem.
Google considers your site’s user engagement and experience, such as length of residence and average session duration.
So if you get the money UX, you may find that the recovery rate increase while Pages Per Session and Average Duration of session reduced. He can tell Google that his site does not offer enough value to consumers. After all, you may lose your ranking, traffic and money.
SEO Tip: Look for medium level gold by investing between content and ads on one or two maximum ad pages. Placing ads on the right side at the top of the page or in the sidebar. Also, be sure to test your ad is displayed in different browsers and browser versions. Keep in mind that ads do not cover content. Do not allow users to report ads.
3. Do not increase the loading time of parts that are too large
People will not wait more than a few seconds to download websites. If people do not wait for your site, you can expect that Google rewards high organic search efforts.
People are impatient. They do not expect a webpage to download all the images and the script is not optimized. They go somewhere else.
If your site is slow, run check the speed of the page. Then optimize your site as fast as possible to keep drying liikenneputkesi. No traffic, no money.
To get the money out of your traffic, you need to make sure your visitors can use your site quickly. Here’s how to improve your site load time:
- To eliminate redundant add-ons and third-party add-ons
- Reducing the size and number of shots (if possible)
- Do not use video, sound and animation playback, automatic
- Optimizing slider (images and auto-play)
- Issue of an interesting banners, pop-ups and ads
- Reducing the number of redirects
- Use your browser’s cache
- Improve server response time
4. Make your content on many pages
Breaking the content into multiple parts and putting the pieces into individual pages are not suitable for homeowners who care about user comfort.
The user is frustrating tactics. However, to make a lot of places, like Forbes and The New York Times, is still generating more advertising revenue.
Do not force your readers to jump around the page to read the article. They probably will not be back.
Of course, you can get more page views and to show more ads, but this is not a long-term strategy. The goal is to encourage a loyal audience by posting really good, and keep them coming back.
Do not underestimate understated engagement metrics. Create clean, valuable content that is available at the same time. Booking is easy for people to access content that is interesting and eat.
5. Do not do bad content
Without value (important and useful) content is nothing. Your site does not take into account, which means less traffic and less revenue.
Poor content can also damage the site that generates a fair amount of traffic. When third-party outsourcing content to save money, you can reduce the quality of content and lose your audience.
Due to declining quality of content as well as traffic and revenue.
A continuous flow of fresh quality content is good for SEO. The content of the page bellevue with additional pages, keywords and links, so that more traffic is transported to the site.
To meet consumers and Google will reward your site more traffic they generate.
Content is what makes this site special. It is good for both users and search engines. Generating content that matters is a complex task, but if you really want to generate traffic, you need to go the extra mile to make your own content production. Ingest research, brainstorm creative ideas, to create a content plan, analyze your conversion funnel, and start typing.
Focusing on the end user. Google wants to help searchers find content that matches their needs right now.
You can deliver this incredible content. The more you do, the more traffic on the roads. Once you have this audience, be sure to keep monetization tactics of the user traffic.
Do not be afraid to make money from your website. Try different strategies!
Cat SEO simply do not have five tactics discussed in this article. Do not use annoying pop-up and banner; To find the right balance between content and advertising; To improve the loading time of the site; Remember to post high quality posts on your site; And to create high quality content[/fusion_text]